The Evening I Hit Send

Last night, just as the sky began to darken, I sent out the first message for Bisheh’s donation campaign.

It wasn’t the official launch, which is coming in August.
But to me, last night was a beginning. It was a quiet, emotional, terrifying beginning.

I had been holding my breath all day. Editing the message, doubting every sentence. Then suddenly, in the stillness of the evening, I pressed send. A small motion, but it felt like stepping off a cliff.

And then everything hit me.

The joy.
The fear.
The sadness of how long this journey has been.
The calm of finally doing something that feels right.
The vulnerability of asking people to believe in something so personal, so tender.

I’ve worked on Bisheh night and day. I’ve carried it like a secret and a responsibility. Every detail, every page, every late-night search—built from scratch. There were so many nights I couldn’t sleep. I’d lie in bed, wide awake, thinking about how to shape this project, how to make it true to what I believe in. I’ve gone through so many waves of doubt, exhaustion, hope, and love.

Last night, when I hit send, I didn’t just share a campaign. I shared a piece of myself. The part that dares to hope for care, connection, and community in a world that moves too fast.

This isn’t just a donation campaign, it’s a beginning.
And beginnings are always brave.

To everyone who has received, read, or shared this message: thank you. You are now part of this story.

And to Tooraj
Thank you for standing beside me through every doubt and every late night.
For your quiet strength, your endless patience, and your belief in this project even when mine wavered.
Bisheh carries my name, but your presence is in every part of it.

With all my heart,
Negin

"I took this photo on the afternoon of July 1st to capture the energy in my studio the quiet intensity, the hope, the weight of everything it took to bring Bisheh to life. In that moment, I could feel not just my effort, but the collective energy of everyone who has held this vision with me. With that kind of shared belief, anything feels possible."

July 2025